In a world obsessed by accuracy, human beings are the weakest link. We've invented machines that are more precise than we can relate to.
It's a Clock humanises the measurement of time to provide us with a scale more suited to the realities of life.
By way of a demonstration of this app's validity, turn now to the person next to you and ask them the time. Go on. We'll wait for you.
Did they tell you the time accurate to the second? Or even the minute? Of course not. Here's what happened.
It's a clock cuts to the chase and eschews the assumption that precision is the most important aspect of timekeeping.
It's a clock simply says "It's nearly eight thirty."